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SUGARFIRE: The Sugar-nator Pointer

Regular price £15.00 GBP
Regular price Sale price £15.00 GBP
Sale Sold out
Tax included.

Get fired with this EXCLUSIVE Lord Sugar desktop accessory!

Get fired by Lord Sugar every day with the SUGARFIRE Sugar-nator! This unique desktop accessory sits perfectly on any desk or shelf, letting Lord Sugar wave his famous firing finger at you whenever you need a good talking to.

All £15 proceeds go directly to Great Ormond Street Hospital, a charity and cause Lord Sugar cares deeply about.

Free delivery (UK only).

How does it work?

The Charity SUGARFIRE Sugar-nator Pointer is a unique desktop accessory of Lord Alan Sugar. When you press the button, Lord Sugar’s firing finger waves back and forth.

All £15 goes straight to Great Ormond Street Hospital.

Benefits and features

⭐Donation to Great Ormond Street Hospital
⭐Your own personal desk-top Lord Sugar
⭐Battery operated waving firing finger
⭐Batteries included
⭐Incredible likeness to Lord Sugar himself
⭐Perfect as a gift


✔️ 1x SUGARFIRE Sugar-nator Pointer
✔️ 2x AAA Batteries

How to use

• Locate ON OFF switch at the base
• Switch to ON
• Place on flat surface
• Push arm backwards to start the forward-backward motion

Additional Information

Simply press the button, give Lord Sugar's arm a push and watch him point his firing finger at you again and again!


Lord Sugar has ensured that 100% of proceeds will be sent to Great Ormond Street Hospital Charity (GOSH). To do this Lord Sugar has agreed to cover the cost of everything including the product, postage and packaging himself. That means the full £15 will be sent to GOSH (Registered charity number 1160024).

The SUGARFIRE Sugar-nator includes 2x AAA batteries, the life span on these batteries will vary depending on frequency of use.

We’re sorry to hear about this. We recommend pushing the arm backwards with your finger once the switch is turned on. Once the arm starts moving, the mechanism within the SUGARFIRE should continue to rock the arm back and forth. If it still isn’t working, please email and the STYLIDEAS customer care team will be happy to help.