Now January sale shopping is in full swing and I'm thinking about the next product launches and how to value my new products, a trip to the shops with my little boy Jack has really got me thinking.... 18 months ago my little boy Jack was getting a scooter for his 1st birthday and needed a helmet to go with it. Having done some research a standard helmet was around £15, but while looking I also found an amazing cycle helmet... in the style of a dinosaur! At £35, this seemed a ridiculous purchase at the time but I had...